| 000 -LEADER |
|---|
| fixed length control field |
00595nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
0072510226 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.84 |
| Item number |
RAI |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Rafi Mohammed |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Internet marketing: |
| Sub Title |
building advantage in the networked economy |
| Statement of responsibility, etc |
Rafi Mohammed, Robert J. Fisher, Bernard J. Jaworski and Aileen M. Cahill |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Boston: |
| Name of publisher |
McGraw-Hill, |
| Year of publication |
2002. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xli,726p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Internet marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fisher Robert (jt.auth.) |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jaworski Bernard J. (jt.auth.) |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Chaill Aileen M. (jt.auth.) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |