| 000 -LEADER |
|---|
| fixed length control field |
00695nam a22001817a 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
070.57973 |
| Item number |
KHI |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Muhammad Khawar |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Impact of online advertising on purchasing behaviour of youth |
| Sub Title |
: M.Phil Mass Communication |
| Statement of responsibility, etc |
Muhammad Khawar |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Islamabad: |
| Name of publisher |
AIOU, |
| Year of publication |
2018. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xv, 109p. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
HB |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Dissertations, Academic--MPhil Mass Communication |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Supervised by Shahid Hussain,Dr. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://aioupakistan-my.sharepoint.com/:b:/g/personal/aiou_thesis_aiou_edu_pk/ERSF0jOP0KFGreTPleiz4Q8Bm2ZMV6HBUOEJAqfOrPxTwg?e=KbB4T6 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Thesis |