The ambush marketing toolkit (Record no. 156203)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00440nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780070138087 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | SKA |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Skildum-Reid, Kim |
| 245 ## - TITLE STATEMENT | |
| Title | The ambush marketing toolkit |
| Statement of responsibility, etc | Kim Skildum-Reid |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Sydney: |
| Name of publisher | McGraw Hill, |
| Year of publication | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiii,142p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Special events-Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Corporate sponsorship |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Price effective from | Permanent Location | Not for loan | Date acquired | Koha item type | Accession Number | Lost status | Damaged status | Shelving location | Withdrawn status | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2021-04-20 | Central Library AIOU Islamabad | 2021-03-24 | Books | 127244 | General Stacks | Central Library AIOU Islamabad | 658.802 SKA |