Marketing management (Record no. 156382)

000 -LEADER
fixed length control field 00669nam a22002057a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781292089584
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number MAR
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Kotler, Philip
245 ## - TITLE STATEMENT
Title Marketing management
Sub Title : an Asian perspective
Statement of responsibility, etc Philip Kotler, Kevin Lane Keller [ et.al]
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Harlow:
Name of publisher Pearson,
Year of publication 2018.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxvi,845p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing-Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing Asia-Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane (jt.auth.)
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ang, Swee Hoon (jt.auth.)
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Tan, Chin Tiong (jt.auth.)
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Leong, Siew Meng (jt.auth.)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Price effective from Permanent Location Not for loan Date acquired Koha item type Accession Number Lost status Damaged status Shelving location Withdrawn status Current Location Full call number
2021-05-27Central Library AIOU Islamabad 2021-04-20Books128141  General Stacks Central Library AIOU Islamabad658.8 MAR
2022-08-02Central Library AIOU Islamabad 2022-04-19Books131386  General Stacks Central Library AIOU Islamabad658.8 MAR

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