000 -LEADER |
fixed length control field |
00669nam a22002057a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
9781292089584 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Item number |
MAR |
100 ## - MAIN ENTRY--AUTHOR NAME |
Personal name |
Kotler, Philip |
245 ## - TITLE STATEMENT |
Title |
Marketing management |
Sub Title |
: an Asian perspective |
Statement of responsibility, etc |
Philip Kotler, Kevin Lane Keller [ et.al] |
250 ## - EDITION STATEMENT |
Edition statement |
7th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication |
Harlow: |
Name of publisher |
Pearson, |
Year of publication |
2018. |
300 ## - PHYSICAL DESCRIPTION |
Number of Pages |
xxvi,845p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Marketing-Management |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Marketing Asia-Management |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Keller, Kevin Lane (jt.auth.) |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Ang, Swee Hoon (jt.auth.) |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Tan, Chin Tiong (jt.auth.) |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Leong, Siew Meng (jt.auth.) |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |