Global marketing (Record no. 156397)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00612nam a22001937a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780367196097 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 |
| Item number | GLO |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Alon, Ilan |
| 245 ## - TITLE STATEMENT | |
| Title | Global marketing |
| Sub Title | : strategy practice, and cases |
| Statement of responsibility, etc | Ilan Alon, Eugene Jaffe, Christiane prange and Donata Vianelli |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York: |
| Name of publisher | Routledge, |
| Year of publication | 2021. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxvi,639p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Export marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Export marketing-Case studies |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jaffe, Eugne |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Prange, Christiane |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Vianelli, Donata |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Price effective from | Permanent Location | Not for loan | Date acquired | Koha item type | Accession Number | Lost status | Damaged status | Shelving location | Withdrawn status | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2021-05-28 | Central Library AIOU Islamabad | 2021-03-11 | Books | 127087 | General Stacks | Central Library AIOU Islamabad | 658.84 GLO |