| 000 -LEADER |
|---|
| fixed length control field |
00545nam a22001817a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9780367445560 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
TOI |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Touze, Florence |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Implicative marketing |
| Sub Title |
: for a sustainable economy |
| Statement of responsibility, etc |
Florence Touze |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
London: |
| Name of publisher |
Routledge, |
| Year of publication |
2020. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xvii, 101p. |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing-Moral and ethical aspects |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Sustainable development |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Industrial management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Branding (Marketing) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |