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Digital and social media marketing (Record no. 156779)

000 -LEADER
fixed length control field	00747nam a22002297a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	9780367236021
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.872
Item number	DIG
245 ## - TITLE STATEMENT
Title	Digital and social media marketing
Sub Title	: a results-driven approach
Statement of responsibility, etc	Edited by Aleksej Heinze, Gordon Fletcher, Tahir Rashid and Ana Cruz
250 ## - EDITION STATEMENT
Edition statement	2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication	London:
Name of publisher	Routledge,
Year of publication	2020.
300 ## - PHYSICAL DESCRIPTION
Number of Pages	xxvii, 336 p.
546 ## - LANGUAGE NOTE
Language note	Eng
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Internet marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Internet advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Electronic commerce
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Social media
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Heinze, Aleksej (ed.)
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Fletcher, Gordon (ed.)
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Tahir Rashid (ed.)
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Cruz, Ana (ed.)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books

Holdings
Price effective from	Permanent Location	Not for loan	Date acquired	Koha item type	Accession Number	Lost status	Damaged status	Shelving location	Withdrawn status	Current Location	Full call number
2021-06-29	Central Library AIOU Islamabad		2021-05-25	Books	128870			General Stacks		Central Library AIOU Islamabad	658.872 DIG

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