000 -LEADER |
fixed length control field |
00668nam a22002057a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
9780470810705 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.83 |
Item number |
MAR |
100 ## - MAIN ENTRY--AUTHOR NAME |
Personal name |
Aaker, David A. |
245 ## - TITLE STATEMENT |
Title |
Marketing research |
Statement of responsibility, etc |
David A. Aaker, V. Kumar, George S. Day, Meredith Lawley and David Stewart |
250 ## - EDITION STATEMENT |
Edition statement |
2nd Pacific Rim ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication |
Milton: |
Name of publisher |
John Wiley & Sons, |
Year of publication |
2007. |
300 ## - PHYSICAL DESCRIPTION |
Number of Pages |
xix, 601p. |
546 ## - LANGUAGE NOTE |
Language note |
Eng |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Marketing research-Textbooks |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Kumar V. (jt. auth) |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Day, George S. (jt. auth) |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Lawley, Meredith (jt. auth) |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Stewart, David (jt. auth) |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |