Global Marketing (Record no. 157196)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00435nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781292304021 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | GRG |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Green, Mark C. |
| 245 ## - TITLE STATEMENT | |
| Title | Global Marketing |
| Statement of responsibility, etc | Mark C. Green and Warren J. Keegan. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | United Kingdom: |
| Name of publisher | Pearson Education, |
| Year of publication | 2020. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 627p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Warren J. Keegan.(jt.auth) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Price effective from | Permanent Location | Not for loan | Date acquired | Koha item type | Accession Number | Lost status | Damaged status | Shelving location | Withdrawn status | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2021-07-12 | Central Library AIOU Islamabad | 2021-05-19 | Books | 128702 | General Stacks | Central Library AIOU Islamabad | 658.8 GRG |