Marketing (Record no. 157747)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00665nam a22002057a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780730382959 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.4 |
| Item number | MAR |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing |
| Statement of responsibility, etc | Greg Elliott, Sharyn Rundle-Thiele, David Waller, Ingo Bentrott, Siobhan Hatton-Jones and Pete Jeans |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Milton: |
| Name of publisher | John Wiley & Sons, |
| Year of publication | 2021. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 577p. |
| 546 ## - LANGUAGE NOTE | |
| Language note | Eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rundle-Thiele, Sharyn (jt. auth) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Elliott, Greg (jt. auth) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Waller, David (jt. auth) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bentrott, Ingo (jt. auth) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jeans, Pete (jt. auth) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Price effective from | Permanent Location | Not for loan | Date acquired | Koha item type | Accession Number | Lost status | Damaged status | Shelving location | Withdrawn status | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2021-08-16 | Central Library AIOU Islamabad | 2021-03-24 | Books | 127231 | General Stacks | Central Library AIOU Islamabad | 658.4 MAR |