000 -LEADER |
fixed length control field |
00552nam a22001817a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
9780367591113 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
620.00688 |
Item number |
FOS |
100 ## - MAIN ENTRY--AUTHOR NAME |
Personal name |
Fotiadis, Thomas |
245 ## - TITLE STATEMENT |
Title |
Strategic marketing for high technology products |
Sub Title |
: an integrated approach |
Statement of responsibility, etc |
Thomas Fotiadis |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication |
London: |
Name of publisher |
Routledge, |
Year of publication |
2020. |
300 ## - PHYSICAL DESCRIPTION |
Number of Pages |
194p. |
546 ## - LANGUAGE NOTE |
Language note |
Eng |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Marketing-Research |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Strategic planning |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Technological innovations-Management |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |