Marketing research (Record no. 157770)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00645nam a22002057a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780170236027 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | MAR |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Zikmund, William |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research |
| Statement of responsibility, etc | William Zikmund, Steve D'Alessandro, Hume Winzar, Ben Lowe and Barry Babin |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Melbourne: |
| Name of publisher | Cengage Learning, |
| Year of publication | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 624p. |
| 546 ## - LANGUAGE NOTE | |
| Language note | Eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | D'Alessandro, Steve (jt. auth) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Winzar, Hume (jt. auth) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lowe, Ben (jt. auth) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Babin, Barry (jt. auth) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Price effective from | Permanent Location | Not for loan | Date acquired | Koha item type | Accession Number | Lost status | Damaged status | Shelving location | Withdrawn status | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2021-08-17 | Central Library AIOU Islamabad | 2021-04-05 | Books | 127745 | General Stacks | Central Library AIOU Islamabad | 658.83 MAR |