| 000 -LEADER |
|---|
| fixed length control field |
00553nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9780367593674 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
381.088297 |
| Item number |
ISL |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Islamic marketing and branding |
| Sub Title |
: theory and practice |
| Statement of responsibility, etc |
Edited byT. C. Melewar and S. F. Syed Alwi |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
London: |
| Name of publisher |
Routledge, |
| Year of publication |
2020. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xvi, 246 p. |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Branding (Marketing)-Islamic countries |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing-Islamic countries |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Melewar, T. C. (ed.) |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Alwi, S. F. Syed (ed.) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |