Marketing Research (Record no. 158862)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00638nam a22002177a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781292103129 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | MAM |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Malhotra, Naresh K. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Research |
| Sub Title | : an applied approach |
| Statement of responsibility, etc | Naresh K. Malhotra, Daniel Nunan and David F.Birks |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London: |
| Name of publisher | Pearson, |
| Year of publication | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvi, 957p. |
| 500 ## - GENERAL NOTE | |
| General note | PB |
| 546 ## - LANGUAGE NOTE | |
| Language note | Eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research-Methodology |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Molhotra, Naresh K. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Nunan, Daniel |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Birks David F. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Price effective from | Permanent Location | Not for loan | Date acquired | Koha item type | Accession Number | Lost status | Damaged status | Shelving location | Withdrawn status | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2022-06-08 | Central Library AIOU Islamabad | 2022-03-30 | Books | 130843 | General Stacks | Central Library AIOU Islamabad | 658.8 MAM |