Principles of marketing (Record no. 158902)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 00519nam a22001937a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9789673498345 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | KOP |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Kotler, Philip |
245 ## - TITLE STATEMENT | |
Title | Principles of marketing |
Statement of responsibility, etc | Philip Kotler, Gary Armstrong and Marc Oliver Opresnik |
250 ## - EDITION STATEMENT | |
Edition statement | 17th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | India: |
Name of publisher | Pearson, |
Year of publication | 2021. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | 734p. |
500 ## - GENERAL NOTE | |
General note | PB |
546 ## - LANGUAGE NOTE | |
Language note | Eng |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Marketting - management |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Kotler,Philip |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Armstrong, Gary |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
Price effective from | Permanent Location | Not for loan | Date acquired | Koha item type | Accession Number | Lost status | Damaged status | Withdrawn status | Current Location | Full call number |
---|---|---|---|---|---|---|---|---|---|---|
2022-06-10 | Central Library AIOU Islamabad | 2022-03-30 | Books | 130848 | Central Library AIOU Islamabad | 658.8 KOP |