Principles of marketing (Record no. 158902)

000 -LEADER
fixed length control field 00519nam a22001937a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9789673498345
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KOP
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Kotler, Philip
245 ## - TITLE STATEMENT
Title Principles of marketing
Statement of responsibility, etc Philip Kotler, Gary Armstrong and Marc Oliver Opresnik
250 ## - EDITION STATEMENT
Edition statement 17th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication India:
Name of publisher Pearson,
Year of publication 2021.
300 ## - PHYSICAL DESCRIPTION
Number of Pages 734p.
500 ## - GENERAL NOTE
General note PB
546 ## - LANGUAGE NOTE
Language note Eng
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketting - management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kotler,Philip
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Price effective from Permanent Location Not for loan Date acquired Koha item type Accession Number Lost status Damaged status Withdrawn status Current Location Full call number
2022-06-10Central Library AIOU Islamabad 2022-03-30Books130848   Central Library AIOU Islamabad658.8 KOP

Copyright © 2023, All rights reserved
AIOU, Islamabad Pakistan.
Ph#: | 051-9250040, 051-9571682, 051-9571695 Fax: | 051-9250146 Email| documentdelivery@aiou.edu.pk Web| ”Central Library”