| 000 -LEADER |
|---|
| fixed length control field |
00589nam a22001817a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9780367786472 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
174.4 |
| Item number |
ETH |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Ethical branding and marketing |
| Sub Title |
: cases and lessons |
| Statement of responsibility, etc |
Edited by Hagai Gringarten and Raul Fernandez- Calienes |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New York: |
| Name of publisher |
Routledge, |
| Year of publication |
2019. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
195 p |
| 500 ## - GENERAL NOTE |
|---|
| General note |
PB |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
En |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing - Moral and ethical aspect |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Branding - Moral and ethical aspect |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gringarten, Hagai, ed. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fernandez- Calienes, Raul ed. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |