Advertising (Record no. 159410)

000 -LEADER
fixed length control field 00448nam a22001817a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781259815942
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 657
Item number WEA
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Michael F. Weigold
245 ## - TITLE STATEMENT
Title Advertising
Statement of responsibility, etc Michael F. Weigold and William F. Arens
250 ## - EDITION STATEMENT
Edition statement 3rd.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New York:
Name of publisher McGraw Hill,
Year of publication 2018.
300 ## - PHYSICAL DESCRIPTION
Number of Pages 459 p.
500 ## - GENERAL NOTE
General note PB
546 ## - LANGUAGE NOTE
Language note EN
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Advertising
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name William F Arens
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Price effective from Permanent Location Not for loan Date acquired Koha item type Accession Number Lost status Damaged status Shelving location Withdrawn status Current Location Full call number
2022-07-19Central Library AIOU Islamabad 2022-04-21Books131470  General Stacks Central Library AIOU Islamabad657 WEA

Copyright © 2023, All rights reserved,
Central Library, AIOU, Islamabad Pakistan.
Customized by Irfan Tahmoor Memon (Assistant Librarian)
Ph#: | 051-9571682, 051-9571695 Email| documentdelivery@aiou.edu.pk Web| ”Central Library”