| 000 -LEADER |
|---|
| fixed length control field |
00575nam a22001937a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9780367786922 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.812 |
| Item number |
PAR |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Palmatier, Robert W. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Relationship marketing in the digital age |
| Statement of responsibility, etc |
Robert W. Palmatier and Lena Steinhoff |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New York: |
| Name of publisher |
Routledge |
| Year of publication |
2019. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
244 p. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
PB |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
EN |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing--Technological innovations |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Relationship marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Customer relations |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Steinhoff, Lena |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |