Essentials of marketing research (Record no. 161360)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00589nam a22002057a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781260147612 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | ESS |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Hair, Joseph F. |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of marketing research |
| Statement of responsibility, etc | Joseph F. Hair, Jr, Mari Celsi ...[et.al]. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York: |
| Name of publisher | Mc graw hill, |
| Year of publication | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xi, 414p. |
| 500 ## - GENERAL NOTE | |
| General note | Pb |
| 546 ## - LANGUAGE NOTE | |
| Language note | Eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mery Celsi (jt.au) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | David J. Ortiau (jt.au) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Robert p. Bush (jt.au) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Price effective from | Permanent Location | Not for loan | Date acquired | Koha item type | Accession Number | Lost status | Damaged status | Shelving location | Withdrawn status | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2022-08-25 | Central Library AIOU Islamabad | 2022-04-19 | Books | 131384 | General Stacks | Central Library AIOU Islamabad | 658.83 ESS |