| 000 -LEADER |
|---|
| fixed length control field |
00573 a2200193 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
0072894822 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
PEE |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Perreault, William D. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Essentials of marketing |
| Sub Title |
: A global-managerial approach |
| Statement of responsibility, etc |
William D. Perreault, Jr. and E. Jerome McCarthy |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Boston: |
| Name of publisher |
Irwin, McGraw-Hill, |
| Year of publication |
2000. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
various pages |
| 500 ## - GENERAL NOTE |
|---|
| General note |
PB |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliography index |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
McCarthy, E. Jerome (jt.auth) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |