| 000 -LEADER |
|---|
| fixed length control field |
00626nam a22001697a 4500 |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Zaman Khan, Sher |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Brand loyalty of cellular companies |
| Sub Title |
: analysis of brand communication focused on customers' retention |
| Statement of responsibility, etc |
Sher Zaman Khan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Islamabad: |
| Name of publisher |
Allama Iqbal Open University, |
| Year of publication |
2024. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xii,135p. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
HB |
| 502 ## - DISSERTATION LEVEL |
|---|
| Degree Level |
MPhil Thesis |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Dissertations, Academic--MPhil Mass Communication |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Supervised by Saqib Riaz, Dr. |
| 710 ## - ADDED ENTRY--CORPORATE NAME |
|---|
| Department |
Department of Mass Communication |
| Faculty Name |
; Faculty of Social Sciences & Humanities |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Thesis |