000 -LEADER |
fixed length control field |
00537nam a2200181Ia 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
0844225223 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.848 |
Item number |
SCC |
100 ## - MAIN ENTRY--AUTHOR NAME |
Personal name |
Don. E. Schultz |
245 ## - TITLE STATEMENT |
Title |
Communicating globally |
Sub Title |
: an integrated marketing approach |
Statement of responsibility, etc |
Schultz. Don E. and Philip J. Kitchen |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication |
Chicago: |
Name of publisher |
NTC Business Books, |
Year of publication |
2000. |
300 ## - PHYSICAL DESCRIPTION |
Number of Pages |
280p. |
500 ## - GENERAL NOTE |
General note |
HB |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes index |
546 ## - LANGUAGE NOTE |
Language note |
eng |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Export marketing case studies |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Kitchen, Philip J. (jt. auth) |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |