000 -LEADER |
fixed length control field |
00408nam a2200169Ia 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
1-86152-147-2 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Item number |
FRI |
100 ## - MAIN ENTRY--AUTHOR NAME |
Personal name |
Frain, John |
245 ## - TITLE STATEMENT |
Title |
Introduction to marketing |
Statement of responsibility, etc |
John Frain, |
250 ## - EDITION STATEMENT |
Edition statement |
4th |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication |
London: |
Name of publisher |
ITP, |
Year of publication |
1999. |
300 ## - PHYSICAL DESCRIPTION |
Number of Pages |
viii, 444p |
500 ## - GENERAL NOTE |
General note |
Includes bibliography and index |
546 ## - LANGUAGE NOTE |
Language note |
eng |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Marketing |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |