A managerial introduction to marketing (Record no. 1923)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00475 a2200169 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | STM |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Staudt, Thomas A. |
| 245 ## - TITLE STATEMENT | |
| Title | A managerial introduction to marketing |
| Statement of responsibility, etc | Staudt, Thomas A. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Englewood Cliffs: |
| Name of publisher | Prentice-Hall, |
| Year of publication | 1976. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other physical details | 594p. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bowersox, Donald J. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Donald, Arthur |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Price effective from | Permanent Location | Not for loan | Date acquired | Koha item type | Accession Number | Lost status | Damaged status | Shelving location | Withdrawn status | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2018-03-28 | Central Library AIOU Islamabad | 1982-11-13 | Books | 25927 | General Stacks | Central Library AIOU Islamabad | 658.8 STM | ||||
| 2018-03-29 | Central Library AIOU Islamabad | 1983-01-27 | Books | 26358 | General Stacks | Central Library AIOU Islamabad | 658.8 STM |