000 -LEADER |
fixed length control field |
00495nam a2200169Ia 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
0060443553 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.800973 |
Item number |
MCM |
100 ## - MAIN ENTRY--AUTHOR NAME |
Personal name |
McDaniel, Carl D. |
245 ## - TITLE STATEMENT |
Title |
Marketing |
Sub Title |
: an integrated approach |
Statement of responsibility, etc |
Carl D. McDaniel |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication |
New York: |
Name of publisher |
Harper & Row, |
Year of publication |
1979. |
300 ## - PHYSICAL DESCRIPTION |
Number of Pages |
xiv, 544p. |
500 ## - GENERAL NOTE |
General note |
Includes bibliography and index |
546 ## - LANGUAGE NOTE |
Language note |
eng |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Marketing-United States-Case studies |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Marketing-United States |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |