Essentials of marketing (Record no. 1966)
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000 -LEADER | |
---|---|
fixed length control field | 00405 a2200169 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 0256033013 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | MCE |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | MCarthy, E. Jerome. |
245 ## - TITLE STATEMENT | |
Title | Essentials of marketing |
Statement of responsibility, etc | MCarthy, E. Jerome |
250 ## - EDITION STATEMENT | |
Edition statement | 3rd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Homewood, Illinois: |
Name of publisher | Irwin, |
Year of publication | 1985. |
300 ## - PHYSICAL DESCRIPTION | |
Other physical details | vii, 294p. |
500 ## - GENERAL NOTE | |
General note | PB |
546 ## - LANGUAGE NOTE | |
Language note | Eng |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Marketing |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
Price effective from | Permanent Location | Not for loan | Date acquired | Koha item type | Accession Number | Lost status | Damaged status | Shelving location | Withdrawn status | Current Location | Full call number |
---|---|---|---|---|---|---|---|---|---|---|---|
2018-04-05 | Central Library AIOU Islamabad | 1991-03-06 | Books | 63535 | General Stacks | Central Library AIOU Islamabad | 658.8 MCE |