| 000 -LEADER |
|---|
| fixed length control field |
00429 a2200157 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
8120403355 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
MRE |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Banerjee, Mrityunjoy |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Essentials of modern marketing |
| Statement of responsibility, etc |
Mrityunjoy Banerjee |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New Delhi: |
| Name of publisher |
Oxford & IBH Publishing, |
| Year of publication |
1988. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xii, 457p |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes bibliography and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |