Essentials of modern marketing (Record no. 1971)

000 -LEADER
fixed length control field 00429 a2200157 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 8120403355
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number MRE
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Banerjee, Mrityunjoy
245 ## - TITLE STATEMENT
Title Essentials of modern marketing
Statement of responsibility, etc Mrityunjoy Banerjee
250 ## - EDITION STATEMENT
Edition statement 2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New Delhi:
Name of publisher Oxford & IBH Publishing,
Year of publication 1988.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xii, 457p
500 ## - GENERAL NOTE
General note Includes bibliography and index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Advertising
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Price effective from Permanent Location Not for loan Date acquired Koha item type Accession Number Lost status Damaged status Shelving location Withdrawn status Current Location Full call number
2015-06-30Central Library AIOU Islamabad 2015-06-30Books73300  General Stacks Central Library AIOU Islamabad658.8 MRE
2017-12-07Central Library AIOU Islamabad 1994-06-05Books73299  General Stacks Central Library AIOU Islamabad658.8 MRE

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