| 000 -LEADER |
|---|
| fixed length control field |
00438 a2200145 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
WEM |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Weilbacher, William M. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing management cases |
| Sub Title |
:planning and executing marketing strategy |
| Statement of responsibility, etc |
Weilbacher, William M. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New York: |
| Name of publisher |
Macmillan, |
| Year of publication |
1986. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Other physical details |
x, 390p |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing-Management-Case studies |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |