Marketing management (Record no. 1992)
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000 -LEADER | |
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fixed length control field | 00503nam a2200181Ia 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 0029462789 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.802 |
Item number | TUM |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Tull, Donald S. |
245 ## - TITLE STATEMENT | |
Title | Marketing management |
Statement of responsibility, etc | Donald S. Tull and Lynn R. Kahle |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | New York: |
Name of publisher | Macmillan Publishing, |
Year of publication | 1990. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | xvii, 779p. |
500 ## - GENERAL NOTE | |
General note | Includes index |
546 ## - LANGUAGE NOTE | |
Language note | eng |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Marketing-Management |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Management |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Kahle, Lynn R. (jt. auth) |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
Price effective from | Permanent Location | Not for loan | Date acquired | Koha item type | Accession Number | Lost status | Damaged status | Shelving location | Withdrawn status | Current Location | Full call number |
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2018-03-30 | Central Library AIOU Islamabad | 1993-04-21 | Books | 69206 | General Stacks | Central Library AIOU Islamabad | 658.802 TUM |