000 -LEADER |
fixed length control field |
00555 a2200193 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
0471552542 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.83 |
Item number |
AAM |
100 ## - MAIN ENTRY--AUTHOR NAME |
Personal name |
Aaker David A. |
245 ## - TITLE STATEMENT |
Title |
Marketing research |
Statement of responsibility, etc |
David A. Aaker, V. Kumar and Day George S. |
250 ## - EDITION STATEMENT |
Edition statement |
5th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication |
New York: |
Name of publisher |
John Wiley & Sons, |
Year of publication |
1990. |
300 ## - PHYSICAL DESCRIPTION |
Number of Pages |
xvi, 739p. |
500 ## - GENERAL NOTE |
General note |
Includes bibliography and index |
546 ## - LANGUAGE NOTE |
Language note |
Eng |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Marketing research |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Day, George S. (jt. auth) |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Kumar, V. (jt. auth) |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |