| 000 -LEADER |
|---|
| fixed length control field |
00415 a2200145 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| Item number |
CHM |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Churchill, Gilbert A. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing research |
| Sub Title |
: methodological foundetions |
| Statement of responsibility, etc |
Churchill, Gilbert A. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Chicago: |
| Name of publisher |
The Dryden, |
| Year of publication |
1979. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xx, 896p |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes bibliography and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing research |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |