000 -LEADER |
fixed length control field |
00566nam a2200181Ia 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
0256027129 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Item number |
PEP |
100 ## - MAIN ENTRY--AUTHOR NAME |
Personal name |
Peter, J. Paul |
245 ## - TITLE STATEMENT |
Title |
A preface to marketing management |
Statement of responsibility, etc |
J. Paul Peter, James H. Donnelly, JR, Lawrence X. Tarpey |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication |
Plano, Texas: |
Name of publisher |
Business Publication, |
Year of publication |
1982. |
300 ## - PHYSICAL DESCRIPTION |
Number of Pages |
xii, 275p. |
500 ## - GENERAL NOTE |
General note |
PB |
546 ## - LANGUAGE NOTE |
Language note |
Eng |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Marketing management |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Donnelly, James H. (jt.auth) |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Tarpey, Lawrence X. (jt.auth) |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |