000 -LEADER |
fixed length control field |
00676nam a2200229Ia 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
1740092686 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.800994 |
Item number |
MAR |
100 ## - MAIN ENTRY--AUTHOR NAME |
Personal name |
Kotler, Philip |
245 ## - TITLE STATEMENT |
Title |
Marketing |
Statement of responsibility, etc |
Philip Kotler...et.at. |
250 ## - EDITION STATEMENT |
Edition statement |
5th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication |
Australia: |
Name of publisher |
Pearson Education, |
Year of publication |
2001. |
300 ## - PHYSICAL DESCRIPTION |
Number of Pages |
xxiii, 883p. |
500 ## - GENERAL NOTE |
General note |
PB |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliography and index |
546 ## - LANGUAGE NOTE |
Language note |
eng |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Marketing-Australia-Management |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Marketing-New Zealand-Management |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Brown, Linden (jt. auth) |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Adam, Stewart (jt. auth) |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Armstrong, Gary (jt. auth) |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |