Readings in advertising management (Record no. 2118)
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000 -LEADER | |
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fixed length control field | 00379nam a2200145Ia 4500 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.112 |
Item number | BER |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Bellur, V. V. |
245 ## - TITLE STATEMENT | |
Title | Readings in advertising management |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Bombay: |
Name of publisher | Himalaya Publishing, |
Year of publication | 1988. |
300 ## - PHYSICAL DESCRIPTION | |
Other physical details | xvi, 492p |
546 ## - LANGUAGE NOTE | |
Language note | eng |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Advertising |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Berkman, Harold W. & H. F Lau |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
Price effective from | Permanent Location | Not for loan | Date acquired | Koha item type | Accession Number | Lost status | Damaged status | Shelving location | Withdrawn status | Current Location | Full call number |
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2018-03-30 | Central Library AIOU Islamabad | 1989-12-24 | Books | 57499 | General Stacks | Central Library AIOU Islamabad | 659.112 BER |