Readings in advertising management (Record no. 2118)

000 -LEADER
fixed length control field 00379nam a2200145Ia 4500
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.112
Item number BER
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Bellur, V. V.
245 ## - TITLE STATEMENT
Title Readings in advertising management
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Bombay:
Name of publisher Himalaya Publishing,
Year of publication 1988.
300 ## - PHYSICAL DESCRIPTION
Other physical details xvi, 492p
546 ## - LANGUAGE NOTE
Language note eng
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Advertising
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Berkman, Harold W. & H. F Lau
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Price effective from Permanent Location Not for loan Date acquired Koha item type Accession Number Lost status Damaged status Shelving location Withdrawn status Current Location Full call number
2018-03-30Central Library AIOU Islamabad 1989-12-24Books57499  General Stacks Central Library AIOU Islamabad659.112 BER

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