Readings in advertising management (Record no. 2118)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00379nam a2200145Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.112 |
| Item number | BER |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Bellur, V. V. |
| 245 ## - TITLE STATEMENT | |
| Title | Readings in advertising management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Bombay: |
| Name of publisher | Himalaya Publishing, |
| Year of publication | 1988. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other physical details | xvi, 492p |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Berkman, Harold W. & H. F Lau |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Price effective from | Permanent Location | Not for loan | Date acquired | Koha item type | Accession Number | Lost status | Damaged status | Shelving location | Withdrawn status | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2018-03-30 | Central Library AIOU Islamabad | 1989-12-24 | Books | 57499 | General Stacks | Central Library AIOU Islamabad | 659.112 BER |