| 000 -LEADER |
|---|
| fixed length control field |
00396nam a2200145Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.112 |
| Item number |
STM |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Starch, Daniel |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Measuring advertising readership and results |
| Statement of responsibility, etc |
Daniel Starch |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New York: |
| Name of publisher |
McGraw-Hill, |
| Year of publication |
1966. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Other physical details |
xi, 270p |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Including Appendix & Index |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Advertising-Research |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |