Mature advertising (Record no. 2122)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00370nam a2200133Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.132 |
| Item number | PAM |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Parker, Robert B. |
| 245 ## - TITLE STATEMENT | |
| Title | Mature advertising |
| Sub Title | : a handbook of effecttiveness in print |
| Statement of responsibility, etc | Robert B. Parker, |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Reading, Mass: |
| Name of publisher | Addison-Wesley, |
| Year of publication | 1981. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 182p |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Price effective from | Permanent Location | Not for loan | Date acquired | Koha item type | Accession Number | Lost status | Damaged status | Shelving location | Withdrawn status | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2018-04-03 | Central Library AIOU Islamabad | 1985-11-17 | Books | 34011 | General Stacks | Central Library AIOU Islamabad | 659.132 PAM |