| 000 -LEADER |
|---|
| fixed length control field |
00495nam a2200157Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
0025188305 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.143 |
| Item number |
BUM |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Bush,Ted H. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
The making of a television commercial |
| Sub Title |
: what television advertising is all about |
| Statement of responsibility, etc |
H. Ted Busch and Terry Landeck |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New York: |
| Name of publisher |
Macmillan Publishing Co, |
| Year of publication |
1980. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xi, 175p. |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Television advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Landeck, Terry (jt. auth) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |