Fundamentals of advertising research (Record no. 21300)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00463nam a2200169Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1072 |
| Item number | FLF |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Fletchers, Alan D |
| 245 ## - TITLE STATEMENT | |
| Title | Fundamentals of advertising research |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Belmont, California |
| Name of publisher | Wadsworth Publishin |
| Year of publication | 1988 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other physical details | xiii, 322p |
| 500 ## - GENERAL NOTE | |
| General note | Includes index and bibliography |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising-Research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bowers, Thomas A |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Price effective from | Permanent Location | Not for loan | Date acquired | Koha item type | Lost status | Damaged status | Withdrawn status | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|
| 2017-02-17 | Regional Library Bahawalpur | 2017-02-17 | Books | Regional Library Bahawalpur | 659.1072 FLF |