000 -LEADER |
fixed length control field |
00537 a2200169 4500 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Item number |
PEE |
100 ## - MAIN ENTRY--AUTHOR NAME |
Personal name |
Perreault, William D. |
245 ## - TITLE STATEMENT |
Title |
Essentials of marketing |
Sub Title |
a global managerial approach |
Statement of responsibility, etc |
William D. Perreault and E. Jerome McCarthy |
250 ## - EDITION STATEMENT |
Edition statement |
10th reprint |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication |
Islamabad: |
Name of publisher |
National book Foundation, |
Year of publication |
2007. |
300 ## - PHYSICAL DESCRIPTION |
Number of Pages |
xi,638p. |
500 ## - GENERAL NOTE |
General note |
Includes bibliographical references and index |
546 ## - LANGUAGE NOTE |
Language note |
eng |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Marketing |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
McCarthy, E. Jerome |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |