The Merket research toolbox (Record no. 22695)

000 -LEADER
fixed length control field 00485nam a2200169Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 1412913195
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number MCM
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name McQuarrie, Edward F.
245 ## - TITLE STATEMENT
Title The Merket research toolbox
Sub Title : A concise guide for beginners
Statement of responsibility, etc Edward F. McQuarrie
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New Delhi:
Name of publisher Sage Publications,
Year of publication 2006.
300 ## - PHYSICAL DESCRIPTION
Other physical details xvi, 205p.
500 ## - GENERAL NOTE
General note Includes index
546 ## - LANGUAGE NOTE
Language note Eng
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing research -Methodology
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Price effective from Permanent Location Not for loan Date acquired Koha item type Accession Number Lost status Damaged status Shelving location Withdrawn status Current Location Full call number
2018-03-30Central Library AIOU Islamabad 2006-03-21Books104961  General Stacks Central Library AIOU Islamabad658.83 MCM

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