000 -LEADER |
fixed length control field |
00541nam a2200193Ia 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
007072069X |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1 |
Item number |
WRA |
100 ## - MAIN ENTRY--AUTHOR NAME |
Personal name |
Wright, John S |
245 ## - TITLE STATEMENT |
Title |
Advertising |
Statement of responsibility, etc |
John S. Wright, Willis L. Winter and Sherilyn K. Zeigler |
250 ## - EDITION STATEMENT |
Edition statement |
5th |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication |
New York: |
Name of publisher |
McGraw-Hill, |
Year of publication |
1982. |
300 ## - PHYSICAL DESCRIPTION |
Other physical details |
xiv,545p. |
500 ## - GENERAL NOTE |
General note |
Includes index |
546 ## - LANGUAGE NOTE |
Language note |
eng |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Advertising |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Winter, Willis L. (jt. auth) |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Zeigler, Sherilyn K.(jt. auth) |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |