000 -LEADER |
fixed length control field |
00583nam a2200193Ia 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
0072467576 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.83 |
Item number |
HAM |
100 ## - MAIN ENTRY--AUTHOR NAME |
Personal name |
Hair, Joseph F. |
245 ## - TITLE STATEMENT |
Title |
Marketing research |
Sub Title |
: within a changing information environment |
Statement of responsibility, etc |
Joseph F. Hair and David J. Ortinau |
250 ## - EDITION STATEMENT |
Edition statement |
2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication |
New York: |
Name of publisher |
McGraw-Hill, |
Year of publication |
2003 |
300 ## - PHYSICAL DESCRIPTION |
Number of Pages |
xxiii, 720p. |
500 ## - GENERAL NOTE |
General note |
Includex index |
546 ## - LANGUAGE NOTE |
Language note |
eng |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Marketing research |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Ortinau, David J. (jt. auth) |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Bush, Robert P. (jt. auth) |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |