000 -LEADER |
fixed length control field |
00463nam a2200157Ia 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
8170999014 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
302.2345 |
Item number |
NET |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Neeru Kapoor |
9 (RLIN) |
60948 |
245 ## - TITLE STATEMENT |
Title |
Television advertising and consumer response |
Remainder of title |
:childern buying behaviour |
Statement of responsibility, etc. |
Neeru Kapoor |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
New Delhi |
Name of publisher, distributor, etc. |
Mittal Publications |
Date of publication, distribution, etc. |
2003. |
300 ## - PHYSICAL DESCRIPTION |
Other physical details |
xiv,226p |
500 ## - GENERAL NOTE |
General note |
Includes bibliography and index |
546 ## - LANGUAGE NOTE |
Language note |
eng |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Television advertising |
9 (RLIN) |
60761 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |