| 000 -LEADER |
|---|
| fixed length control field |
00703nam a2200229Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
007470835x |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.800994 |
| Item number |
BAS |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Quester, Pascale G. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Basic marketing |
| Sub Title |
: a managerial perspective |
| Statement of responsibility, etc |
Pascale G. Quester... et. al |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Bejing |
| Name of publisher |
McGraw-Hill, |
| Year of publication |
2001 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xvi,743p. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
PB |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliography and index |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing-New Zeland |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing-Australia |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
McGuiggan, Robyn L. (jt. auth) |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
McCarthy, E. Jerome (jt. auth) |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Perreault, William D. (jt. auth) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |