| 000 -LEADER |
|---|
| fixed length control field |
00483nam a2200157Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
817391852X |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.23 |
| Item number |
VEM |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Venkateshwara Rao N |
| 9 (RLIN) |
60005 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Mass communication |
| Remainder of title |
:recent trends and future prospects |
| Statement of responsibility, etc. |
N. Venkateshwara Rao and Prashant K. Mathur |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New Delhi: |
| Name of publisher, distributor, etc. |
Kanishka Publishers, |
| Date of publication, distribution, etc. |
2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Other physical details |
335p. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes bibliographical references and index |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mass media |
| 9 (RLIN) |
60006 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |