| 000 -LEADER |
|---|
| fixed length control field |
00517 a2200181 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
8120404963 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Item number |
CHE |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Chandan, J. S. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Essentials of advertising |
| Statement of responsibility, etc |
J. S. Chandan, Jagjit Singh and P. N. Malhan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New Delhi: |
| Name of publisher |
Oxford and IBH Publishing, |
| Year of publication |
1990. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xii, 255p. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
HB |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jagjit Singh (jt. auth.) |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
P. N. Malhan (jt. auth.) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |