Basic Marketing (Record no. 27786)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00512 a2200181 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0256038064 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | MCB |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | McCarthy, E. Jerome |
| 245 ## - TITLE STATEMENT | |
| Title | Basic Marketing |
| Sub Title | : a managerial approach |
| Statement of responsibility, etc | E. Jerome McCarthy and William D. Perreault |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Homewood: |
| Name of publisher | Richard D. Irwin, |
| Year of publication | 1984. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other physical details | xvii, 841p. |
| 500 ## - GENERAL NOTE | |
| General note | PB |
| 546 ## - LANGUAGE NOTE | |
| Language note | Eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D. (jt.auth) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Price effective from | Permanent Location | Not for loan | Date acquired | Koha item type | Accession Number | Lost status | Damaged status | Shelving location | Withdrawn status | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2018-04-05 | Central Library AIOU Islamabad | 1990-10-31 | Books | 62074 | General Stacks | Central Library AIOU Islamabad | 658.8 MCB | ||||
| 2019-08-02 | Central Library AIOU Islamabad | 1986-05-05 | Books | 37742 | General Stacks | Central Library AIOU Islamabad | 658.8 MCB | ||||
| 2019-08-05 | Central Library AIOU Islamabad | 1986-05-05 | Books | 37743 | General Stacks | Central Library AIOU Islamabad | 658.8 MCB |