Contemporary advertising (Record no. 31226)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00435 a2200181 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780072964721 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | ARC |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Arens, William F. |
| 245 ## - TITLE STATEMENT | |
| Title | Contemporary advertising |
| Statement of responsibility, etc | William F. Arens |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston: |
| Name of publisher | McGraw-Hill, |
| Year of publication | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xli, 696p. |
| 500 ## - GENERAL NOTE | |
| General note | HB |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index |
| 546 ## - LANGUAGE NOTE | |
| Language note | Eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Price effective from | Permanent Location | Not for loan | Date acquired | Koha item type | Accession Number | Lost status | Damaged status | Shelving location | Withdrawn status | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2018-03-29 | Central Library AIOU Islamabad | 2004-12-30 | Books | 100270 | General Stacks | Central Library AIOU Islamabad | 659.1 ARC | ||||
| 2018-03-29 | Central Library AIOU Islamabad | 2009-05-12 | Books | 112316 | General Stacks | Central Library AIOU Islamabad | 659.1 ARC |