000 -LEADER |
fixed length control field |
00594nam a2200205Ia 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
0073656453 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Item number |
MAR |
100 ## - MAIN ENTRY--AUTHOR NAME |
Personal name |
Berkowitz, Eric N. |
245 ## - TITLE STATEMENT |
Title |
Marketing |
Statement of responsibility, etc |
Eric N. Berkowitz [et.all] |
250 ## - EDITION STATEMENT |
Edition statement |
6th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication |
Boston: |
Name of publisher |
McGraw-Hill, |
Year of publication |
2000. |
300 ## - PHYSICAL DESCRIPTION |
Other physical details |
xxxii, 736p. |
500 ## - GENERAL NOTE |
General note |
Includes bibliographical references and index |
546 ## - LANGUAGE NOTE |
Language note |
Eng |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Marketing |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Kerin, Roger A. (jt.auth) |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Hartley, Steven W. (jt.auth) |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Rudelius, Willian (jt.auth) |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |