Marketing best practice (Record no. 31445)
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000 -LEADER | |
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fixed length control field | 00584 a2200205 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 0030211093 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | MAR |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Czinkota, Michael R. |
245 ## - TITLE STATEMENT | |
Title | Marketing best practice |
Statement of responsibility, etc | [et.all] |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Fort Worth: |
Name of publisher | The Dryden, |
Year of publication | 2000. |
300 ## - PHYSICAL DESCRIPTION | |
Other physical details | xxvii, 657p. |
500 ## - GENERAL NOTE | |
General note | Includes index |
546 ## - LANGUAGE NOTE | |
Language note | Eng |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Marketing |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Dickson, Peter R. (jt.auth) |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Griffin, Abbie (jt.auth) |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Dunne. Patrick (jt.auth) |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Griffin, Abbie (jt.auth) |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
Price effective from | Permanent Location | Not for loan | Date acquired | Koha item type | Accession Number | Lost status | Damaged status | Shelving location | Withdrawn status | Current Location | Full call number |
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2019-08-05 | Central Library AIOU Islamabad | 2005-06-15 | Books | 102434 | General Stacks | Central Library AIOU Islamabad | 658.8 MAR |